Who was the man in the picture for intuitive experiment #3?  In this article you’ll find out.  At the end, you’ll also find some tips to improve for this kind of exercise.

The man in the picture above was William Hesketh Lever. At least that was his name when he was born. He was made a baron later on in life, and then a viscount, and his official title upon death was William Lever, 1st Viscount Leverhulme.

His Life Story

He was born on 19 September 1851 in Lancashire, England, the eldest son of a grocer. He died on 7 May 1925.

He began his career working in the family grocery business at the age of sixteen and was made a partner at the age of twenty-one.

At the age of 35, he left the family business and established a soap manufacturing company called ‘Lever Brothers’.  This company still exists but is now called Unilever.  Unilever has many famous cleaning and nutrition brands (famous in the UK, anyway) such as ‘Dove’, ‘Lux’, Hellman’s, Vaseline and Slim-fast – perhaps you will recognize some of those brands.

Lever is remembered as an industrialist, as he built a vast industrial empire across the world and five years after his death, his company employed a quarter of a million people. In terms of market value at the time, it was the largest company in Britain.

So, those of you who picked up on business and commerce were certainly correct.

Viscount Leverhulme

Those who picked up on nobility, or at least a noble title were also correct.  He was created Baron Leverhulme in 1917, and Viscount Leverhulme in 1922 – the Hulme section of the title being in honour of his beloved wife, Elizabeth, whose maiden name was Hulme.


He married Elizabeth Hulme, his childhood sweetheart, at the age of 23 and they reputedly had a very happy marriage.  She died in 1913, when he was in his early sixties.  He apparently loved her so dearly that when she died he built an art gallery in her memory (the Lady Lever Art Gallery) and named it after her.


Their son William was born in 1888.  Wikipedia states that William was their only surviving child, which indicates there were others who did not survive.  A lot of people picked up on beloved daughters, however I have not been able to find any more information on Lever’s other children who may have been miscarried/died in infancy or in childbirth.  But it’s possible there were some.  If anyone finds or has any information on this, please let us know.

Why I chose Viscount Leverhulme as a person for you to read

I’ve known of Viscount Leverhulme since childhood.  This was mainly because Viscount Leverhulme created a beautiful model village not too far from where I grew up, called Port Sunlight. This was to house his factory workers, so that they could live in beautiful homes, and my maternal grandmother lived in the village of Port Sunlight as a child. Her father worked as an engineer at the Lever Brothers factory at that time.

Lever also provided beautiful gardens for the workers, a cottage hospital, an art gallery, a school, a concert hall, a church and a temperance hotel.  My parents were married in the church in Port Sunlight, as were my grandparents. Port Sunlight is still inhabited as a village, but now attracts about 300,000 tourists per year, who mostly visit for the day, and the adjacent factory has since closed.

My grandmother was born several years after Viscount Leverhulme’s death, but he had a reputation in her village as a kind man who looked after his workers well and I knew his name from an early age because of what she told me about him. I remember my grandma mentioning how devoted Lever was reputed to have been to his wife.  My grandmother and I have made a few visits together to the art gallery that Viscount Leverhulme built in honour of his wife.  I have been to galleries all over Europe and Australasia and the one in Port Sunlight is still my favourite collection of artworks.

The Arts

So, some of you had picked up on the connection to the arts, and many picked up on music.  Lever was obviously a keen art collector and wanted to share his collection with his workers, hence the creation of the art gallery in Port Sunlight.  In his model village, Wikipedia says he ‘encouraged recreation and organizations which promoted art, literature, science or music’.  So there was not a special connection to music that I know of from my research.  I didn’t find any information on him playing an instrument or involvement in an orchestra, but music seemed to be an area he considered to be of value.

Philanthropy and Colonialism

The model village that housed Viscount Leverhulme’s workers was in such contrast to the conditions that many factory workers lived in around that time that he was considered to be an altruistic industrialist.

Leverhulme claimed that Port Sunlight was an exercise in profit sharing, but rather than share profits directly, he invested them in the village.

His aims were “to socialise and Christianise business relations and get back to that close family brotherhood that existed in the good old days of hard labour.”

He said,

“It would not do you much good if you send profit down your throats in the form of bottles of whisky, bags of sweets, or fat geese at Christmas. On the other hand, if you leave the money with me, I shall use it to provide for you everything that makes life pleasant – nice houses, comfortable homes, and healthy recreation.”

So he wanted to make life pleasant for his workers, and had definite ideas about what was beneficial for them.

Colonialism and forced labour

Some people sensed that he was rigid, intolerant and strict. Reading his aura, I picked up on rigidity in his character, as did many of you. No surprise there – he was big on ‘moral improvement’ for his workers and his community Port Sunlight had certain moral rules you had to abide by. On the other hand, all of this was in alignment with the times he lived in – the Victorian era. He also believed in temperance and was a member of the Congregationalist church and brought those spiritual values into his business life.  Wikipedia says that he was a colonialist.  Leverhulme did have factories in the Congo, where palm oil was made.  He apparently controlled five large tracts of country in the Congo.

This is where it gets a bit shady actually…

Now, I hadn’t read Lord Leverhulme’s aura when I started this experiment, I only knew his story, having heard about him from my grandmother and having visited his art gallery.

So I was surprised when some people were picking up some particularly negative traits such as coldness and ruthlessness.  At first, I thought they were wrong as I knew how good Lord Leverhulme had been to his workers, then I went digging on the internet to find out more. I didn’t have to look very far. In the Wikipedia entry about him, it states:

In 1911, Lever visited the Belgian Congo to take advantage of cheap labour and palm oil concessions. The Congolese were subject to colonial exploitation by the Belgians through a system known as travail forcé, forced labour.

A book “Lord Leverhulme’s Ghosts: Colonial Exploitation In The Congo” states:

“Leverhulme set up a private kingdom reliant upon the horrific Belgian system of forced labour, a program that reduced the population of Congo by half and accounted for more deaths than the Nazi holocaust.”

It wasn’t solely Viscount Leverhulme’s business interests that caused more deaths than the Nazi Holocaust, according to this book, but it certainly seems he played a part in that.

This aspect of his business is in real contrast to how Leverhulme is remembered in England.  And shockingly, this practise of forced labour by the Belgians actually continued until Congo gained independence in 1960.

His character and values

As a colonialist, Lever believed that the British were a ‘civilising force’ overseas, which is a little arrogant. Some of you picked up arrogance from him.  But then I personally believe that any kind of colonization is inherently arrogant. And had I been alive in Victorian times, I’m sure those views would have been right out of place.

Yet I also sense a tenderness and kindness in his character, which is reflected in his good works in North-West England and beyond. But Lever must have known that his business depended in part on forced labour and slavery – so, what was it?

Kindness towards white people but none for the slaves in the Congo?

Did Lord Leverhulme somehow feel more of a responsibility towards his workers than towards the Africans in the Belgian Congo?

Was the feeling of the time that Africans mattered much less than his own countrymen, one that he agreed with, or condoned?

So there is a contradiction here, one that shows in the results you all got.  (Some people thought he was kind, some people thought he wasn’t, and some couldn’t decide.)

So like many people, Viscount Leverhulme did some good things and perhaps did some bad things.  He wasn’t a saint by our modern day standards but he wasn’t all bad either.  And I’m sure my grandmother would be a little outraged to read anything negative at all about him (such as what might be in that book), having lived in his model village as a child.

Other minor themes that came up:


Some picked up on a political theme.  He was a member of parliament between 1906 and 1909.  He was made Mayor of Bolton (his home town) in 1918.


After his death, the Leverhulme Trust was set up and provides funding for education and research.  He also endowed a school of tropical medicine at Liverpool University.

His Death

His death wasn’t particularly violent or accidental.

Viscont Leverhulme died of pneumonia, at his home in Hampstead, London on 7 May 1925, and then the viscountcy passed to his son, William Hulme Lever.

So how did you do?

I read every single comment and email that was sent to me. Although I’m unable to reply to everyone individually (doing that would probably take me into next week), I noticed as I read that some of you did really well, and most of you got a few things right.  As one of the commenters on the last post, Lisa said, it’s very cool how game everyone is to give this a try.  In the end, although you might gain confidence even further in your abilities, doing an experiment like this is also a way to find out how you can improve.  So hopefully you had some good hits, and no-one improves in their skills without making a mistake or being inaccurate so if you didn’t have hits, that’s also an opportunity to improve further.

So, here are my tips and observations for this experiment:

Beware of clairvoyance used on its own

I have noticed that where there have been inaccuracies over the course of these three experiments, they have often been clairvoyant inaccuracies, where someone sees something that is later shown to have no relevance (as far as we know).

Clairvoyance (the ‘seeing’ intuitive skill, where you see something in your mind’s eye) is probably the trickiest skill to use.  I find that usually, a lot of deep breathing and a meditative state must be present before using the mind’s eye to give information (we cover this aspect of intuitive development extensively in my Intuitive Awakening Course.)  Those who get things wrong may do so because they go out of a very conscious mode, like interacting or watching the TV or working (where the mind is very active), straight into an experiment like this, and the mind is still active, and may actively supply images that have nothing to do with the person in the photo.

So the mind needs to take a little time to be in a certain state of relaxation when getting a clairvoyant image. And the time it takes you to get into a relaxed state, the mind’s eye may already have sent you any number of random pictures.

I’ll give you an example of this. Several years ago, I used to practise telepathy exercises with my grandma, where she would telepathically send me a detailed image and I would try and see it. I would invariably guess about 20 things and get them all wrong, then bizarrely, the image would emerge in glorious detail after several wrong guesses. One example is an image she sent me of a train going into a tunnel. By the time my brain had switched off a little and taken a back seat, I got the image (after several wrong guesses) and saw the train coming out of the tunnel.

As an intuitive, you must formulate a process (such as meditation) to clear those pictures out of the mind’s eye before you begin an experiment like this and get yourself into the alpha state.

Interpreting Clairvoyant Images

The other issue with clairvoyance is that not every image you get will be a literal one, sometimes they will be symbolic, which can be problematic. You also need to use claircognizance or clairaudience to get further clarity on the images you get. So clairvoyance is not a standalone gift. It needs to work in conjunction with another skill.

Those are all the tips that occurred to me reading your results.

Want to go further?

If you would like processes and instructions for developing your psychic abilities further (including processes to get into the right state of mind to receive accurate information + a solid technique to read people) then you might consider my Intuitive Awakening Course.  The students who have done it so far have loved it.  So much so that I’m a bit worried my next course won’t live up to the last one! 🙂

How did you do? If you have any further comments, observations or questions on this experiment, please leave one below.

Want To Do Another Intuitive Experiment?

Move on to experiment #4!